1.01. Introduction
Welcome to Aliwala (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our B2B ecommerce mobile application (the “App”). This policy applies to all users of our App in India.
By using our App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our App.
2.02. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Business Information: Company name, business address, GST number, business type
- Contact Information: Name, email address, phone number, business contact details
- Account Information: Username, password, profile information
- Financial Information: Bank account details, payment information (processed securely through third-party payment processors)
- Identity Verification: Business registration documents, KYC documents as required by law
2.2 Usage Information
We may automatically collect certain information when you use our App:
- Device Information: Device type, operating system, device identifiers
- Usage Data: App usage patterns, features accessed, time spent on different sections
- Location Information: General location data (with your consent) for delivery and service optimization
- Log Data: IP address, browser type, access times, pages viewed
2.3 Business Transaction Data
- Order history and transaction details
- Payment history and transaction details
- Delivery and fulfillment data
- Product preferences and browsing behavior
- Communication records with suppliers and buyers
- Ratings and reviews
5.03. How We Use Your Information
We use the collected information for the following purposes:
3.1 Service Provision
- To provide and improve our App
- To process and fulfill your orders
- To manage your business account and transactions
- To provide customer support and assistance
- Creating and managing your business account
- Facilitating B2B transactions between buyers and sellers
- Processing orders and payments
- Sending order confirmations and updates
3.2 Business Operations
- Verifying business credentials and preventing fraud
- Analyzing usage patterns to improve our services
- Personalizing your experience on the App
- Developing new features and services
3.3 Legal and Compliance
- Complying with applicable laws and regulations
- Responding to legal requests and government inquiries
- Protecting our rights and preventing misuse
- Maintaining records as required by Indian law
3.4 Communication
- Sending important service-related notifications
- Marketing communications (with your consent)
- Business alerts and updates
- Customer service communications
9.04. Information Sharing and Disclosure
4.1 Business Partners
We may share your information with the following entities:
- Other businesses on our platform for transaction purposes
- Verified suppliers and buyers for order fulfillment
- Logistics and delivery partners
- Payment processors and financial institutions
4.2 Service Providers
We may share information with third-party service providers who assist us in:
- Payment processors and financial institutions
- Logistics and delivery partners
- Cloud hosting and data storage
- Analytics and performance monitoring
- Customer support services
- Marketing and advertising services
4.3 Legal Requirements
We may disclose your information when required by law, including:
- Indian law or legal process
- Government authorities or regulatory bodies
- Court orders or legal proceedings
- Protection of our rights and safety
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity. We will notify you of any such transfer and provide you with the opportunity to opt out.
13.05. Data Security
5.1 Security Measures
We implement appropriate technical and organizational security measures to protect your information:
- Encryption of sensitive data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Secure payment processing through certified providers
- Regular backup and disaster recovery procedures
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
14.06. Data Retention
We retain your information for as long as:
- Your account remains active
- Required to provide our services
- Necessary for legal compliance
- Required for business purposes such as fraud prevention
When we no longer need your information, we will securely delete or anonymize it.
15.07. Your Rights and Choices
Under applicable Indian laws, you have the following rights:
7.1 Access and Correction
- Request access to your personal information
- Correct inaccurate or incomplete information
- Update your account information through the App
7.2 Data Portability
- Receive your personal information in a structured, machine-readable format
- Request a copy of your data in a portable format
- Transfer your data to another service provider
7.3 Deletion
- Request the deletion of your personal information
- Request the deletion of your business account
- Close your account and remove associated data
7.4 Consent Management
- Withdraw consent for marketing communications
- Opt-out of non-essential data processing
- Manage location sharing preferences
7.5 Complaints
- File complaints with us regarding data handling
- Contact relevant authorities if unsatisfied with our response
20.08. Children's Privacy
Our App is designed for business use and is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.
21.09. Third-Party Services
Our App may integrate with third-party services and tools, including but not limited to payment processors, logistics providers, and analytics services. Each third-party service has its own privacy policy and terms of use. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.
22.010. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by:
- Posting the updated policy in the App
- Sending you a notification through the App or email
- Displaying a prominent notice on our website
Your continued use of the App after changes become effective constitutes acceptance of the updated policy.
23.011. Compliance with Indian Laws
We are committed to complying with all applicable Indian laws and regulations. This Privacy Policy is designed to comply with:
- The Information Technology Act, 2000
- The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- The Personal Data Protection Bill (when enacted)
- Other applicable Indian privacy and data protection laws
24.012. Contact Information
For any questions or concerns regarding this Privacy Policy, please contact us:
Aliwala
- Email: info@aliwala.in
- Phone: +91 82903 92786
- Address: 45, Haidar Ali Nagar, Pali, Rajasthan 306401, India
- Grievance Officer: Aliwala
For any complaints or concerns, you may also contact the relevant authorities:
- Ministry of Electronics and Information Technology (MeitY)
- State Information Commission
- Cyber Crime Cell
25.013. Grievance Redressal
In accordance with the Information Technology Act, 2000 and rules made thereunder, we have appointed a Grievance Officer to address your concerns regarding data processing:
- Grievance Officer: Aliwala
- Email: info@aliwala.in
- Phone: +91 82903 92786
- Address: 45, Haidar Ali Nagar, Pali, Rajasthan 306401, India
The Grievance Officer will respond to your concerns within 2 days in most cases and resolve them within 30 days of receipt.
26.014. Acceptance of Privacy Policy
By downloading, installing, or using the Aliwala app, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
Note: This Privacy Policy is governed by Indian law. Any disputes arising from this policy will be subject to the jurisdiction of Indian courts. By using our App, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
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